Meijer Red Zone Challenge
This poster design was created for Meijer to help stimulate credit referals internally. With dates relative to the NFL Football season, the competition was fierce amongst employees. I can only hope that my poster helped to inspire those in red uniforms to go for gridiron glory and give 110%. In all seriousness, I loved this project for its simplicity and the clients willingness to go a little above expectations. The year previous they held the same challenge, but the breakroom adverts were lackluster to say the least, with plain text under a color photograph of some anonymous football photo. My favorite thing about this, or course, was the color! The design was adapted for not only huge posters, but table cards and a small flier as well.




